Before we discuss the 3 strong reasons how web design can help grow your business in 2021, we’ll start by understanding what web design is.
What is a web design?
Web design in simple terms is the overall look and feel of a website, it consists of different elements like web design graphics, user interface design, search engine optimization (SEO), standardize coding, proprietary software and user experience (UX) design.
3 strong reasons how a good web design can help grow your business in 2021
There are countless ways how web design can not only contribute to positive reputation of your brand but also greatly help in growing sales and conversions. Here are the 3 strong reasons how web design can help in growing your business in 2021;
1.First impression of your brand
Website is the the first impression of your brand and customers judge your brand from the overall look and feel of your website within 5 seconds of page loading, and a study reveals that 94% of the people reported the web design as a main reason why they abandoned or misperceived/rejected a website.
Furthermore, 38% of people stop engaging or interacting with a website if its layout is unattractive and unresponsive.
Source: tytonmedia
Hence, a responsive web design not only help in creating a positive brand reputation among your customers, but also keep them engaged on the website for longer sessions, which ultimately enhances revenue, leads and conversions for your business. Therefore, its one of the top 3 strong reasons to have fully responsive website.
2. It helps in search engine optimization (SEO)
Search engine optimization (SEO) is essential for better ranking on search engines that increases the visibility of your website . By following the best practices of web design and SEO you can rapidly increase the visibility of your website and attract more customers.
Search engine optimization (SEO) plays an important role in the long term success of a business as it boosts the website traffic and visibility , which is directly related to conversion rate and sales growth.
On the other side, if your website is outdated and unresponsive, it not only negatively impacts your SEO rankings but you’re also creating barriers for visitors to engage with your website.
Unresponsive web design leads to high bounce rate, less web traffic, low sales and conversions.
Therefore, its extremely important for businesses in 2021 to have a fully responsive and optimized website to compete in this digital era.
3. Trust building
One of the most powerful and strong reasons why web design matters in 2021 is its ability to build trust among your customers and stakeholders.
Customers perceive value in a well designed and fully responsive website and they are more likely to do business with them.A study proves that user experience (UX) design of a website is directly related to the sales and conversions of a business
For instance, lets assume you intend to buy new furniture for your sitting room and you’re browsing thru an online furniture store who has user friendly website with high quality images, relevant information, delivery information, refund and installation procedure, and has a frequently asked questions (FAQs) section for all of your questions.
How likely are you to place an order with this store? Extremely likely, right?
On the other hand, imagine the same furniture store with no relevant information, outdated web design, hard to read text and no guidelines about the size and delivery, what are the chances of you placing an order with them? Very unlikely, right?
Most importantly, web design is vital to stay in the market and remain competitive, because your competitors are embracing better web design to attract more customers and leads. Its almost impossible to stand out from the competition with outdated design.
Additionally, companies with user friendly websites are more likely to attract customers and rank better on search engines.
Last but not least, a responsive web design is very effective in paid social media campaigns such as Google and Facebook Ads to drive more traffic and conversions on your website.
