Search engine optimization (SEO) is a process of optimizing the quality of your website content so that it ranks higher on search engines  for a relevant keyword or search term. SEO plays a critical role in the success of an online business as it enhances visibility, which leads to more traffic and sales in the long term.

4 reasons why SEO is so important for your business growth in 2021;

Although there are many reasons as to why SEO is absolutely essential for an online business, but following are the four main reasons:

1.Primary source of organic traffic

Organic traffic is when visitors land on your website without running a paid social media campaigns. SEO helps in getting more quality traffic on your website, which leads to more sales and conversions for your business.

Unlike paid traffic, SEO is the long term strategy that assist in ranking a website at the top of search engine results pages (SERP) which attracts more visitors and generate healthy profits in the long terms. A study reveals that SEO drives 1000%+ more traffic than organic social media and 93% of global traffic comes from google search, google images and google maps. Therefore, SEO is important for your business growth in 2021.

2.It builds trust and credibility

One of most important features of SEO is that it builds trust and credibility of a brand that not only generates profitable returns , but also enhances its positive brand reputation .

Many elements are responsible for establishing a website authority like quality back-links,  highly quality content, web design, site speed, mobile friendliness of the site etc. search engines love websites with  strong web authority and place them  on top of the search engine result pages (SERPs), which attracts more visitors  organically without spending anything on advertising.

website authority example 

For example, if a website contains quality content, user friendly design, great speed and easy navigation then naturally visitors will refer it and share on social media, which leads to building trust and credibility of a brand. Businesses can check their website authority here

However, building trust and credibility is not an overnight process and it takes a lot of time and effort before we can start getting some positive results. Hence, SEO its important for a business growth in 2021.

3. SEO Impacts sales

one of the biggest advantages of SEO that it helps in increasing sales and conversions for a business. Consumers search on the internet for products and services they intend to buy and a business can effectively capture these clients using SEO best practices. According to a study only 0.78% google searches click on results from the 2nd page, which means that if a business website is not on the first page of google then they are not reaching 99% of the internet users.

Therefore, it is extremely important for a business to work on its SEO from the beginning if they want reach broad audience and increase their sales and conversions. For instance,by using the right keywords (short and long tail) on your website to describe your products and services so that when a customer types into google a term or phrase related to your products then google will serve them your website.

However, different elements like back-links, keyword density, inbound and outbound links, images go into ranking a website on the first page of search engines and if managed well, SEO can really boost your sales and clicks in the long run. Many companies around the world harness the power of SEO  to achieve their marketing objectives like increased sales, brand awareness, website traffic etc.

4. Low cost and profitable

SEO is relatively cheap as compare to paid social media like Google and Facebook ads and generates more sales and conversions for a business in the long term. Paid social media tools are effective as a short term strategy when a business is trying to spread brand awareness,  get leads or website traffic quickly.

However, this strategy is not cost effective as advertisers pay for every visit on their website, which in most cases end up as a huge marketing cost. On the other hand, well managed SEO attracts more visitors to a website and generate leads without spending much on advertising costs. Importantly, SEO will start to show results approximately one year after the implementation of SEO best practices and in some cases it might take even longer.

But once everything has been implemented correctly, SEO will bring more customers than any other marketing or advertising activity without spending much on marketing cost.